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4 Reasons Proper Product Packaging Matters For Your Business

You've been told many times before, every aspect of your product's packaging counts. You strive to provide your customers with the best product possible - is your packaging conveying the same message?

Design, specifications, and your packaging material all influence the perception of your brand. Proper packaging can not only save your product, it can also save your business reputation.

How To Best Protect Your Product During Shipping

Improper packaging leaves your product vulnerable to damage. Damaged product means lower customer satisfaction and decreased profits! Whether damage occurs during handling, shipping, or while in your warehouse, here are three tips to protect your product throughout the entire process.

Why Corrugated is the Smart Choice in Food Packaging

Recent research conducted by European sustainability solutions organization, Denkstatt, found packaging to be the most vital component for reducing food waste. They claim that quality packaging “prevents food spoilage, ensures food quality, increases shelf life, and informs customers on how to store packaged food.” 

Sustainable Packaging for Your Business and the World

Nowadays, sustainability is at the forefront of packaging industry news. There are countless articles and blog posts about how to “go green” in your business and what trends to follow to stay current. However, as we move forward it is becoming less of a suggestion and more of a necessity to improve sustainability efforts.

Unleash shelf appeal with premium packaging

During a typical visit to the grocery store, a consumer is exposed to hundreds of different products and advertisements. According to research, consumers spend an average of 27 seconds making a decision in an aisle, making shelf appeal of your product incredibly important. So what will make your product stand out? How will you grab the customer’s attention? In what ways can you further your brand and influence consumer perception? Utilize innovative premium packaging techniques!

Incorporating Design Into E-commerce Packaging

The goal of packaging is to convey to consumers the utility and benefits of your product before they even hold the actual item in their hands. The design and material work together to persuade a customer to purchase, just as much it does to protect the product during shipping. Advertisers use this to their advantage by creating dynamic campaigns and bold graphics to attract and sell. This gives way to several trends that are evident in packaging today, such as incorporating environmental...

Jamestown Helps Students Think Outside the Box

At Gesu Catholic School, the integration of technology into their curriculum is considered to be an important tool for the growth of their students’ education. In their STREAM program, they aim to engage their students through the studies of science, technology, religion, art, and mathematics. This program allows the opportunity for kids to develop critical analytical skills, as well as prepare for careers in today’s society.

Why use corrugated packaging?

Approximately half of the goods manufactured in the world are stored in corrugated packaging. This is not only due to manufacturers knowing the immense benefits associated with this form of packaging, but also due to consumer preferences.

Amazon's insights for creating ecommerce packaging

With a win-win-win strategy that includes partnerships throughout the supply chain, the world’s largest online retailer is collaborating with the industry to optimize packaging design for ecommerce.

"The time is now to reimagine packaging to enable companies to thrive in an ecommerce business model" says Brent Nelson, senior manager, worldwide packaging, Customer Packaging Experience (CPEX) of Amazon.

Product Packaging Techniques

The packaging of products is one of the most important decisions every company makes. Well planned packaging techniques can inhibit or enhance sales. It is financially burdensome to a company to change packaging regularly, and it also often causes product identification problems for the consumer. The packaging technique decisions you make now can affect your product and your business for quite some time. Below are a few techniques to consider when designing your product packaging.

 

 

 

 

Founded in 1956, Jamestown Container has over 60 years of experience helping customers find solutions for their packaging needs. 
  • Custom Shipping Boxes
  • Custom Retail Packaging
  • POP Displays
  • Litho-laminated Containers
  • Packaging Design
  • Contract Packaging Services
  • Plastic & Foam Packaging
  • Packaging Supplies
  • Stock Boxes
  • Wholesale Shipping Supplies
  • ISTA Testing
  • Inventory Management
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Questions about packaging?
Call Jamestown Container at 1-855-234-4054 or complete the form below to have an Account Manager contact you!