Creative Packaging   Packaging Design and Custom Boxes Custom Boxes

  Jamestown Container Blog

 

Subscribe to our blog

Unleash shelf appeal with premium packaging

During a typical visit to the grocery store, a consumer is exposed to hundreds of different products and advertisements. According to research, consumers spend an average of 27 seconds making a decision in an aisle, making shelf appeal of your product incredibly important. So what will make your product stand out? How will you grab the customer’s attention? In what ways can you further your brand and influence consumer perception? Utilize innovative premium packaging techniques!

Incorporating Design Into E-commerce Packaging

The goal of packaging is to convey to consumers the utility and benefits of your product before they even hold the actual item in their hands. The design and material work together to persuade a customer to purchase, just as much it does to protect the product during shipping. Advertisers use this to their advantage by creating dynamic campaigns and bold graphics to attract and sell. This gives way to several trends that are evident in packaging today, such as incorporating environmental...

Jamestown Helps Students Think Outside the Box

At Gesu Catholic School, the integration of technology into their curriculum is considered to be an important tool for the growth of their students’ education. In their STREAM program, they aim to engage their students through the studies of science, technology, religion, art, and mathematics. This program allows the opportunity for kids to develop critical analytical skills, as well as prepare for careers in today’s society.

Why use corrugated packaging?

Approximately half of the goods manufactured in the world are stored in corrugated packaging. This is not only due to manufacturers knowing the immense benefits associated with this form of packaging, but also due to consumer preferences.

Amazon's insights for creating ecommerce packaging

With a win-win-win strategy that includes partnerships throughout the supply chain, the world’s largest online retailer is collaborating with the industry to optimize packaging design for ecommerce.

"The time is now to reimagine packaging to enable companies to thrive in an ecommerce business model" says Brent Nelson, senior manager, worldwide packaging, Customer Packaging Experience (CPEX) of Amazon.

Product Packaging Techniques

The packaging of products is one of the most important decisions every company makes. Well planned packaging techniques can inhibit or enhance sales. It is financially burdensome to a company to change packaging regularly, and it also often causes product identification problems for the consumer. The packaging technique decisions you make now can affect your product and your business for quite some time. Below are a few techniques to consider when designing your product packaging.

How and why packaging is important for manufacturers

Products are being shipped all over the world. There are few places on the planet where any manufactured product cannot be shipped, and you need to ensure that the product reaches its destination in excellent condition. One way to do this is by getting the packaging right. When you ensure that your package will travel well without having any detrimental effect on the product inside, your customers will be happy. Follow these crucial steps to ensure your product is delivered properly.

Why you need a strategy for e-commerce packaging

With most e-commerce fulfillment being done by third parties such as Amazon rather than by product manufacturers or brand owners, there is a ripple of new challenges faced by packaging and supply chains. With Amazon proving to have the most authority on what needs to be shipped, when, how and in what quantity, brands are having a difficult time fitting into its' e-commerce model.

5 Custom Packaging Design Tips

Creating an effective box design for your product means you have to put yourself in the position of the consumer as you develop an appealing design. That’s easier said than done of course!

From independent retailers to national big box chains, Jamestown understands the quirks and constraints of the most demanding retail environments. We know how to balance your need to maximize selling power and cost-effectiveness with the stores' goal to maximize manpower and space.

5 Sustainable Packaging Trends in 2017

Not long ago companies focused solely on improving their products, brand image, and customer experience. Today, companies have realized the importance of sustainability and have shifted their attention to the packaging as well.  

 

 

 

 

Founded in 1956, Jamestown Container has over 60 years of experience helping customers find solutions for their packaging needs. 
  • Custom Shipping Boxes
  • Custom Retail Packaging
  • POP Displays
  • Litho-laminated Containers
  • Packaging Design
  • Contract Packaging Services
  • Plastic & Foam Packaging
  • Packaging Supplies
  • Stock Boxes
  • Wholesale Shipping Supplies
  • ISTA Testing
  • Inventory Management
Request information from  Jamestown Container
 
Questions about packaging?
Call Jamestown Container at 1-855-234-4054 or complete the form below to have an Account Manager contact you!