As a product manufacturer, your main concern is constructing and selling a premium item. That item becomes an advertising beacon as consumers use it and describe their experiences with it.
Click here to read the entire article by Hannah Whittenly in Container-Board.com http://www.jamestowncontainer.com/content/pages/make-an-impact
It's critical for retailers to understand how the packaging affects your brand and how to improve upon it. Identify a reputable packaging manufacturer with experience in all facets of the product packaging - including design and testing, and one that understands how graphics can enhance your image and act as a billboard for your company.