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Why you need a strategy for e-commerce packaging

Posted April 13, 2017 by Jamestown Container

With most e-commerce fulfillment being done by third parties such as Amazon rather than by product manufacturers or brand owners, there is a ripple of new challenges faced by packaging and supply chains. With Amazon proving to have the most authority on what needs to be shipped, when, how and in what quantity, brands are having a difficult time fitting into its' e-commerce model. Standard packaging lines are set up for pallet-load distribution, and traditional shipping quantities to brick-and-mortar outlets; however, these traditional shipments are not in quantities that are seemingly required by the “Amazon model.” For example, traditional shipments from brand owners are configured to stock shelves and sell through standardized retail channels. The new e-commerce model, though, requires an “each” approach rather than the “stock” model.

ecommerce packaging

As online consumer buying continues to grow exponentially across industries, it has become critical that companies and industry organizations work together to increase efficiencies in all aspects of the supply chain, in packaging and then to perfect the last leg of distribution.  

 

What is clear in the uncertainty of the e-commerce boom and “Amazon model” is that the rules are yet to be written, and standardization is yet to be established. With that, there is great opportunity in paving a path to efficient and productive channels from brand to consumer, and eventually, back. Until then, distributors like Amazon continue to lose capital on shipping, and brands continue to feel the burden of labor, processing, packaging and distribution. Click here to read more...

  

 

 

 

 

 

 

 

Founded in 1956, Jamestown Container has over 60 years of experience helping customers find solutions for their packaging needs. 
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